The Liberia Intellectual Property Office (LIPO) is set to launch a comprehensive awareness campaign aimed at fostering a deeper respect for intellectual property (IP) rights across the country.
At its core, the campaign will educate the public on the importance of intellectual property rights and their impact on creators, innovators, and the national economy while promoting a culture of innovation and creativity.
“This initiative is pivotal in educating the public about the need to respect intellectual property rights as well as empowering creators and innovators with the knowledge to protect their works and derive benefits from their creations,” says Jamus P. Bannah, Program Manager at LIPO. “We believe this campaign will create a more informed society that values and respects intellectual property.”
According to Bannah, the campaign comes as various reports on the Liberia intellectual ecosystem have identified limited knowledge among the general public rights as a threat to the country’s ability to reap the full benefits of a stronger intellectual property regime.
The campaign, which will initially be rolled out in Montserrado, Nimba, and Grand Bassa counties, encompasses a diverse array of activities designed to reach a wide audience. Key components of the campaign include a digital campaign leveraging social media platforms, a nationwide tour covering various counties, and a dedicated one-hour radio program focusing on intellectual property issues.
The digital campaign will utilize engaging content and interactive platforms to reach younger audiences and tech-savvy individuals. The county tours will provide an opportunity for face-to-face engagement, allowing LIPO representatives to directly address questions and concerns from the general public regarding intellectual property. The radio program will be an accessible medium to disseminate information widely, ensuring that people from all walks of life can learn about intellectual property.
Clarence H. Cole, Deputy Director General for Copyright at LIPO, noted that the awareness campaign is expected to foster greater understanding and appreciation of intellectual property rights among Liberians.
“Increasing public awareness and understanding, we can encourage more Liberians to protect their innovations and creations. This campaign is a critical step towards building a robust intellectual property system that supports our country’s economic and cultural growth.”
“The expected outcomes of this campaign are far-reaching. By educating the public on the value of intellectual property, LIPO aims to see a significant increase in the number of IP applications from Liberian creators and innovators,” Cole said. “This, in turn, will help drive economic development, promote creativity, and safeguard the rights of those who contribute to Liberia’s rich cultural and intellectual heritage.”
Intellectual property is a critical component of economic development, providing creators and innovators with the legal framework to protect their inventions, literary and artistic works, and symbols. However, limited public understanding of intellectual property has made it difficult for Liberia to foster a culture of respect for intellectual property, leading to decreased compliance and limited applications from Liberian creators and innovators.
Meanwhile, LIPO is encouraging all Liberians to participate in the awareness activities and take advantage of the resources and information that will be made available throughout the campaign.
