Global Bank Liberia Limited has transitioned to Bloom Bank Africa Liberia Limited (BBALL).
Speaking at the official transformation ceremony, the Managing Director of BBALL, Olalekan Balogun, said the rebranding signifies a commitment to delivering tailored banking solutions designed to drive prosperity for the people of Liberia.
Balogun noted that the rebranding aligns with the bank’s strategic direction following its acquisition by Oakwood Holdings Liberia Limited (OHLL).
According to him, the new identity reflects the bank’s goal to become a robust, tech-driven Pan-African bank, focused on fulfilling the diverse financial needs of its customers.
“The bank’s new logo, featuring the resilient lotus flower, symbolizes the bank’s ability to flourish consistently. The logo incorporates blue, green and orange colors, which represent the bank’s core values of excellence, growth, passion and agility,” he noted.
Olalekan Balogun underscored the bank’s redefined mission, noting that their focus is on enabling customers to prosper and facilitating significant progress for them.
He pledged the bank’s commitment to being a key channel for capital investment in Liberia, fostering growth for businesses of all sizes, and supporting Liberians and their enterprises to succeed.
According to him, their aim is to provide reliable financial guidance and support, particularly to SMEs, ensuring the sustainability of these vital businesses that drive the nation’s economy.
He said the introduction of the new brand marks the initial stage of the rebranding journey with further exciting developments and initiatives set to follow in others counties.
Also speaking, the Board Chairman of the bank, Ohis Ohiwerei, disclosed that the institution is committed to being an active partner in Liberia’s developmental journey, aligning its resources and expertise to support the government’s vision for economic growth, infrastructure development and social upliftment.
Board Chairman Ohiwerei extended his sincere thanks to the Central Bank of Liberia (CBL) for its invaluable support during the bank’s transition and for guiding them into the new phase.
“Our commitment to collaborating with you to advance financial inclusion in Liberia, especially in this digital age, remains unwavering. We are committed to leveraging technology and innovation to empower citizens and businesses alike, driving financial literacy and accessibility across Liberia,” the Board Chairman noted.